Advantage Solutions / SVP GM Sales & Client Service / Bentonville, AR
2022 – 2024 (2 Years)
Account leadership, team management (100+ people), and P&L ownership across 5 business units servicing Walmart Inc. and many other national retailers.(Primary BUs: Demo, Experiential, Sampling, Digital and Creative Collateral).
Drove program strategy and product innovation across all BUs and retail channels to create lasting customer experiences and drive unprecedented brand sales (350%+) and NPS scores (95+) for our retailer and CPG clients.
Generated over $110M in annual revenue while consistently driving healthy YOY growth across each business unit.
Advantage Solutions / SVP Group Creative Lead / Bentonville, AR
2019 – 2022 (3 Years)
Managed the syndication of 4 creative teams to offer a full suite of creative services and production across all global and national retailer accounts. (Walmart, Costco, Target, Kroger, Whole Foods, BJ’s, Sam’s Club, +10 more).
Responsible for P&L management and growth. Grew creative revenue for a total of 286% in unexpected revenue growth over 3 years. (96% CAGR annually for 3 years).
Advantage Solutions / VP Group Creative Director / Bentonville, AR
2017 – 2019 (2 Years)
Developed critical Walmart client relationships and provided marketing support at a VP level to secure +$30M in annual revenue. Successful pitch work for Sampling, E-comm, Digital, and Experiential drove an additional +$45M in revenue.
The Mars Agency / VP Creative Director / Bentonville, AR
2014 – 2017 (3 Years)
Owned leadership of The Mars Agency’s largest client (T-Mobile) across all divisions. Managed $10M+ in annual retainer fees and lead 3 fully cross-functional creative teams across the organization. Provided a full suite of services including client leadership, strategy, planning, experiential event production, national television advertisements, national print campaigns, brand ambassador strategy and deployment, etc.
Geometry (Formerly Ogilvy) / Managing Creative Director / Bentonville, AR
2013 – 2014 (1 Year)
Responsible for general management of 2 local offices for both JWT Action and Ogilvy Action (eventually merging to form Geometry Global). Oversaw Creative and Client leadership across a number of retailers and CPG clients. Developed shopper marketing campaigns, experiential events and national print and TV campaigns for many globally recognized brands.
Ogilvy / Creative Director / Bentonville, AR
2012 – 2013 (1 Year)
Managed and supported multiple local client teams across a number of Fortune 500 companies. Provided shopper marketing strategy and omni-experience executions to drive brand awareness and retail sales across multiple channels.
Led multiple remote creative and strategy teams across Chicago, NY, Detroit, and Cincinnati to provide a suite of services for retailers.
Ogilvy / Associate Creative Director / Bentonville, AR
2011 – 2012 (1 Year)
Developed award-winning shopper marketing campaigns across 6 different CPG client teams in the Bentonville area. Utilized cross-functional teams across the Ogilvy network to create insight-led, result driven concepts. Responsible for winning multiple RFP’s driving additional revenue to the agency.
Saatchi & Saatchi X / Sr Art Director / Fayetteville, AR
2009 – 2011 (3 Years)
Developed world-class shopper marketing campaigns across 15+ different P&G brands and categories for Walmart and Sam’s Club. Managed large-scale programs end-to-end in collaboration with insights, planning, creative, and production. Recipient of 20+ Effy, Addy, and other notable industry awards throughout my time with the team. Learned the true importance of culture and the impact it has on an organization.
Chase Design Inc. / Sr Art Director / Skaneateles, NY
2003 – 2009 (6 Years)
Utilized Shopper Based Design to develop strategic category reinventions to help orchestrate purchase decisions and drive trial and conversion across multiple categories, brands and retailers. Provided private label and branded packaging design concepts for many top CPGs.
(Retailers: Target, Walmart, Home Depot, Lowe’s, Walgreen’s, Kroger, Meijer, etc. / Brands: Gillette, Dove, Olay, Energizer, Arbor Mist, etc.)
North American Color / Production + Sr Designer / Kalamazoo, MI
2000 – 2003 (3 Years)
Learned the ins and outs of all things pre-press production by being on-site with a printer that handled high-volume catalogue and magazine production. Learned drum scanning, retouching, color correcting, print technique, QC, work flow management, pricing, and material sourcing.
Created and ran NAC’s first on-site design studio and won multiple industry awards for our work with National Geographic.
(Clients: National Geographic, Bloomingdale’s, Lenox, Fortunoff, Harley Davidson, +4 More)
